I'm Rob

Builder of Money Actually. 25 years deep into personal finance.

I started Money Actually because I was tired of seeing good people struggle with money, just like I did. My hope is to share with you in days what took me over 25 years to learn. Most of personal finance isn't complicated. It just feels that way because nobody ever explains it simply.

This site is packed with free tools, calculators, and articles that cut through the noise. No jargon, no lectures, no "just stop buying coffee" advice. And when you're ready for something more powerful, I build fully personalized spreadsheets, dashboards, and AI-powered tools tailored to your exact financial life. Not a template. Something designed around how you actually think and spend.

Whether you're here to learn one thing or overhaul your entire financial picture, you're in the right place.